王冬冬
ANTHONY WANG
联合创始人 · 教育资源与品牌增长顾问
Co-Founder & Education Partnerships & Growth Advisor
28年互联网运营经验。
深耕教育品牌、家长社群与资源整合。
累计操盘教育及个人IP粉丝超千万。
28 years in digital operations and growth.
Focused on education branding, parent communities and strategic partnerships.
Built and scaled content and personal brands reaching more than 10 million followers.
王冬冬先生拥有28年互联网运营经验、12年投资经验与6年IP操盘经验。投资履历中包括两家上市公司；IP操盘累计粉丝过千万，个人亦是拥有30万粉丝的传家教育博主。曾担任国际学校家委会主任，深度参与家校共建。
他既理解互联网流量逻辑与品牌营销的底层规律，也长期从家长视角出发，熟悉高净值家庭的教育焦虑、决策路径与资源需求。实践覆盖国际学校家委会运作、家庭教育内容创作、教育IP孵化与学校品牌传播，以及通过教育资源整合为学校拓展家长渠道与市场影响力。
他既懂得如何用互联网手段为学校精准触达目标家庭，也长期从家长个体出发，帮助学校在市场定位、品牌传播、家长社群运营与招生转化之间建立清晰路径。教育资源整合与市场营销赋能尤其专注于国际学校与高端教育项目，以及通过家长网络为学校导入精准生源与口碑背书。
他关注的不是：
“ 哪一种学校营销方案最炫？”
而是：
“ 什么样的品牌定位、内容策略与资源网络，
最能帮这所学校找到并打动家长。”
Mr. Anthony Wang brings 28 years of experience in digital operations, 12 years in investment, and six years in building and managing influential personal and education brands. His investment portfolio includes two publicly listed companies, while the brands and creators he has worked with have collectively built audiences of more than 10 million followers. He is also a family education content creator in his own right, with an audience of over 300,000. Having previously served as Chair of the Parent Committee at an international school, he has also been closely involved in school–family engagement and community building.
He combines a strong understanding of digital growth, audience development and brand marketing with a long-standing perspective as a parent. This gives him particular insight into how high-net-worth families think about education—their concerns, decision-making processes and expectations around access to high-quality educational opportunities and resources. His experience spans international school parent communities, family education content, education brand and IP development, school branding, and the use of strategic partnerships and education networks to expand schools’ reach and influence among parents.
He understands how digital channels can help schools identify and engage the right families, while also recognising that successful enrollment is ultimately built on trust. His work helps schools create a clear connection between market positioning, brand communication, parent community engagement and enrollment conversion. His education partnership and marketing work is particularly focused on international schools and premium education programmes, helping them reach well-matched prospective families and strengthen reputation through trusted parent networks and word of mouth.
He is less interested in asking:
“Which school marketing campaign looks the most impressive?”
And more interested in asking:
“What combination of brand positioning, content strategy and trusted networks will help this school reach the right parents—and genuinely resonate with them?”
28年互联网运营经验
28 Years
in Digital Growth
12年投资与
资源整合经验
Investment &
Strategic Partnerships
教育品牌与IP增长
Brand · Content ·
Audience Growth
家长社群与招生增长
Parent Communities ·
Enrollment Growth
“成为值得家庭与教育机构长期信赖的教育战略伙伴，
让每一份教育期待，
都找到适合未来的成长路径。”
“To become a trusted long-term education strategy partner, helping every family and institution build a pathway fit for the future.”
我们的愿景
OUR VISION
我们的使命
OUR MISSION
发现优势 · 设计路径 ·
规划未来
我们相信，好的教育规划不仅是帮助学生选择一所学校或一个专业，
更是帮助他们发现优势、理解自己，并找到适合长期发展的成长路径；
对于学校而言，则是从学生发展出发，
设计更清晰的课程架构、升学体系与教育路径，
让课程真正服务于每一个学生的未来。
Discover your strengths. Design your pathway. Navigate your future.
We believe education planning should go beyond choosing a school or a major. It should help students discover their strengths, understand who they are and build a pathway for long-term growth.
For schools, our mission is to design coherent curriculum structures, progression pathways and educational systems that connect learning with each student’s future.